Better Your Business - Personal Branding and CRM

I recently noticed a great article posted on Maximizer CRM Central discussing the importance of having a strong personal brand and how that can be extended using your CRM to deliver a customized and consistent experience to each client or prospect you have.

Personal Branding and CRM
Whether you are a lawyer, accountant, financial services professional, realtor, or health and wellness professional you know how important developing a positive personal brand can be for your business. In an environment where services appear similar this is what makes you stand out from the crowd. It is a way to reflect your values, personality and expertise, and increase your credibility by providing exceptional client experience.

When building a personal brand Robin Fisher Roffer; author, speaker, personal branding expert and strategist, and CEO of Big Fish Marketing, starts with what she calls "the Holy Trinity of Branding: consistency, clarity and authenticity".

Consistency makes you look like a brand leader. This is about staying on message - synchronizing agreement and action -- walking the walk and talking the talk. Think about Verizon's "Can You Hear Me Now?" campaign. Is there anyone in American that doesn't know that Verizon delivers the most consistent and dependable cell phone service?

Clarity tells the world why your brand matters. The best brands edit their communication down to its essence and speak to their audience in a language they can understand and emotionally connect with. Think about how much Nike communicates with the simple tagline, "Just Do It."

Authenticity gives your brand staying power. Great brands come across as real. They don't manipulate the truth to get what they want. What they say about themselves comes directly from their true essence. Think of fast-growing brands like Zappos, Google and Apple. Not only do they have authenticity at their core, their visual image syncs up with what they say they can do.

So what does this have to do with Customer Relationship Management (CRM) software?

As your business evolves and your client and prospect database grows it becomes more and more difficult to deliver a consistent message, maintain a high standard of service and stay on top of your sales and marketing activities. With CRM you can deliver a customized, high-value and consistent experience to each client or prospect every time to build and maintain your positive personal brand.

For example, Maximizer CRM not only stores client contact information but also their complete history with you, account history, product and service profiles and even their favorite sports teams and life events like birthdays and anniversaries, to build a 360-degree view of your client.

Organize resources and coordinate a series of activities (such as emails, calls, meeting preparation and appointments) around a client or prospect with an action plan. Maximizer CRM allows these plans to be reused so you can stay on track no matter who you are engaging. Clients will notice your attention to detail and the consistent, dedicated experience that you deliver.