Here are some upcoming March Marketing and Technology events that will be taking place in the US and in EMEA throughout the month.
US Events
Search Marketing Expo – SMX West
March 8th – 10th, San Jose, CA.
Search Marketing Expo – SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices.
For a glance at this year’s agenda visit http://searchmarketingexpo.com/west/agenda
Strategic ROMI Strategic Measurement and Communications of Your Marketing Strategy- The Keys to Successful Marketing Leadership in an Uneven Economy
March 23rd, San Francisco, CA.
AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
For discussion points visit: http://www.marketingpower.com/Calendar/Pages/StrategicROMISanFrancisco.aspx
Custom Content Conference
March 23rd -25th, Charleston, SC.
Hosted by the Custom Content Council, the Custom Content Conference features a series of high-level marketing conversations focused on the newest content.
Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape.
Featured speakers can be seen here: http://www.custompublishingcouncil.com/ccc2011.asp
EMEA Events
TFM&A – Technology F0r Marketing & Advertising
March 1st-2nd, London, England
TFM&A is packed full of reasons why you should leave the desk behind for a day. Here's just a few....
• source new technology solutions and tactical information to deliver successful campaigns gain unique strategic
• insight from industry leaders to achieve bigger and better results
• network with your industry peers and share ideas for the future of your campaigns
Do more for the success of your campaigns in one day, than in a month at your desk!
For this year’s keynote speakers visit: http://www.t-f-m.co.uk/page.cfm/link=366
M2C
March 28th-29th, Paris, France
The Marketing 2.0 Conference is aimed at all professionals who think that today's marketing industry is in need of a change! They are bringing the world's best experts and specialists together to discuss the future of marketing, (social) media, and advertising, as well as new technology.
The main goal of the M2C is to exchange ideas and learn how to handle the dramatic changes in media, marketing, and consumer behavior in your day-to-day business using the latest knowledge, best practice, and trends. The objective of this event is to gain insights from the bigger picture instead of focusing on only one discipline, such as technology, marketing, or media. Furthermore, we recognize that all areas are becoming ever more connected and also recognize the need for better understanding across all departments today.
To learn more about this unique Online Marketing event go to: http://www.marketing2conference.com/2011/about.php
Teradata Universe- Do More With Your Data
April 10th, Barcelona, Spain
Now in its 16th year, the Teradata Universe Conference 2011 is uniquely positioned as Europe's leading Enterprise Data Warehousing, Advanced Analytics and Business Intelligence conference.
Learn from some of the world's foremost visionary thinkers, including Sir Terry Leahy and Clay Shirky, and the presenters from our global customer community. Be surprised by how you can make smarter and better use of your data from the case studies illustrated.
For complete details on this event visit: http://www.teradataemea.com/
Wednesday, February 16, 2011
Interested in going viral?
Word-of-mouth behavior is what a viral email marketing campaign is based on to spawn awareness of a product, service or concept. The significance of such a home grown campaign, most often uses shock or humor, lies in connecting with the right people via social media channels and offering relevant content that motivates them to take action and forward the message to others they know.
Similar to a real virus, a campaign starts out as a single entity and uses its host and their resources to spread out, replicate and double with each interaction. To become viral, the campaign needs to find the right recipient to begin with. An individual will receive a message, this person then passes on the message to friends using relevant sharing tools notably displayed in the email. These friends usually trust the person who sent the email, so they're more likely to open it and forward it onto their own group of friends from there sparking the viral aspect of it all.
Here is what you can do to ensure a successful viral email marketing campaign.
1. Be unique. What makes you respond to an email and take action? Is it because it's unique, makes you laugh, shocks or excites you? You want your campaign to have a similar effect, so try applying these reactions to your message.
2. Stay relevant. Offering a unique approach is only a part of the message, you also need to offer content that is different, useful and appropriate to your target audience.
3. Offer the goods. Viral marketing works best when consumers are able to get something out of forwarding a message to their friends. Think along the lines of a free report, case study, white paper or even a coupon. Just ensure you're able to deliver on your promise or you run the risk of turning the tide and your company could get bad mouthed virally.
4. Make it readable. It's a good idea to cover your content layout bases by incorporating HTML and text options, this way people who open your email can easily see what you have to show on their mobile devices.
5. Brand it. Remember to include and clearly display your branding, logo, website and contact details. You want to make sure people recognize who started the campaign. To go a step further you may also want to tie in a url to your branding and logo that takes viewers to a campaign landing page to further engage them in what you have to offer.
6. Include a call out. Tell your customers what they need to do and how to do it with a direct call to action button. It could be along the lines of “send to a friend now” or “share”.
Similar to a real virus, a campaign starts out as a single entity and uses its host and their resources to spread out, replicate and double with each interaction. To become viral, the campaign needs to find the right recipient to begin with. An individual will receive a message, this person then passes on the message to friends using relevant sharing tools notably displayed in the email. These friends usually trust the person who sent the email, so they're more likely to open it and forward it onto their own group of friends from there sparking the viral aspect of it all.
Here is what you can do to ensure a successful viral email marketing campaign.
1. Be unique. What makes you respond to an email and take action? Is it because it's unique, makes you laugh, shocks or excites you? You want your campaign to have a similar effect, so try applying these reactions to your message.
2. Stay relevant. Offering a unique approach is only a part of the message, you also need to offer content that is different, useful and appropriate to your target audience.
3. Offer the goods. Viral marketing works best when consumers are able to get something out of forwarding a message to their friends. Think along the lines of a free report, case study, white paper or even a coupon. Just ensure you're able to deliver on your promise or you run the risk of turning the tide and your company could get bad mouthed virally.
4. Make it readable. It's a good idea to cover your content layout bases by incorporating HTML and text options, this way people who open your email can easily see what you have to show on their mobile devices.
5. Brand it. Remember to include and clearly display your branding, logo, website and contact details. You want to make sure people recognize who started the campaign. To go a step further you may also want to tie in a url to your branding and logo that takes viewers to a campaign landing page to further engage them in what you have to offer.
6. Include a call out. Tell your customers what they need to do and how to do it with a direct call to action button. It could be along the lines of “send to a friend now” or “share”.
Tuesday, February 15, 2011
Gaming In The Cloud. Is It Possible?
I was watching a commercial this weekend for Gamefly, which is very similar to Netflix, where you can rent games online and have them delivered to your house. I believe the company itself has been around for a few years, but it's not exactly where Netflix is yet in terms of user experience. With Netflix, you can now watch any of their selection of movies online, without having to download anything or receive it in the mail, thus making it "in The Cloud". So, I thought to myself, is it possible to do gaming in "The Cloud?"
Working for Runaware, I know that it's possible to put a software demo experience in "The Cloud", and allow for users to use actual software in real time, without the hassle of downloads, or installations. It really is a great service, but being a fan of gaming as well, I initially I thought about that concept, and whether it would be possible to demo a game before purchasing it. This would give the user a sence of how the game functions, controls, etc... Then I thought that the next logical step would probably just be what Netflix is already doing, but with gaming as opposed to just streaming video's.
The obvious challenge is going to be whether or not the game is able to be streamed effectively to ensure that the gamer has a great experience, not to mention the possibility of a functional multi-user experience. The basic technology is already out there for online, multi-player gaming, but most of the games online are flash driven or very basic in their appearance. But, what if we could stream the ability to play a game like "Madden '11", with multiplayer capabilities. How much more convenient would it be to be able to login to your account online and access your purchased games without actually have to have any physical copies. Maybe we could even eliminate the aspect of having to have a console at all. I realize that I'm probably getting way ahead of myself right now, because the possibility of this even being capable is beyond me.
Regardless of my curiosities, I do believe that we are soon going to be able to play complex games in "The Cloud." I haven't seen anything quite like it yet, but I'm sure one day it will be possible.
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