Marketing and Tech Events for May 2011

For those of you looking to put some new events are your radar here are a few taking place throughout the US and EMEA during May and June.

US Events

Pay per Click for Marketers

May 4th-5th, Denver, CO.

This two-day Training Series will help you and your organization understand and execute profit maximizing techniques for pay per click (PPC) marketing within multiple online ad platforms. Attendees of this seminar will get a comprehensive understanding (from business strategy to conversion) of the elements that make PPC work best.

Interop

May 8th-12th, Las Vegas, NV.

Interop is the only event to give you a comprehensive and unbiased understanding of all the latest innovations—including cloud computing, virtualization, security, mobility and data center advances—that help position your company for growth.

For complete details on this technology event visit http://www.interop.com/lasvegas/.

Content Delivery Summit

May 9th, New York, NY.

Now in its third year, the Content Delivery Summit is a one-day conference designed to bring together telecom carriers, service providers, content owners, and industry vendors for a detailed look at CDN platforms and the delivery of video and rich-media content.

You can review the conference agenda and speaker list here: http://www.contentdeliverysummit.com/2011/Agenda.aspx


EMEA Events

GIA Conference Amsterdam 2011

May 23rd -25th, Amsterdam, The Netherlands

Learn how leading companies apply the Key Success Factors of High Impact Market Intelligence to improve their business decision making. Plus gain insights into the 2011 Global Market Intelligence Survey to benchmark your company with global peers. Best practices will be shared by leading global companies such as Best Buy, Cintas, Cisco Systems, Electrolux, GDF SUEZ, Nycomed, Procter & Gamble, Rabobank, Randstad, Statoil, T-Systems, TNT Express and TomTom.

For a complete brochure on this event and agenda visit: http://www.globalintelligence.com/events/gia-conference-europe-may-2011/

Tmforum Management World

May 23rd -26th, Dublin, IR

TM Forum's Management World is the meeting place of the industry, providing an open forum to discuss and debate the challenges of today and the opportunities of tomorrow. To grow, our industry must undergo a revolution: one focused on the transformation from service provider, to innovative service enabler. Management World 2011 lifts the covers off this revolution, unwrapping the who, what and how of communications innovation enabling the digital economy. The Conference features three Forums comprised of six Summits that tackle these critical areas of change: driving innovation into your business to deliver new growth; establishing the agile IT and operations you need to support those innovative new business models; and how to bill for it all while delivering the experience your customers demand.

For complete details on this event visit: https://www.tmforum.org/ManagementWorld2011/9414/home.html

The Online Marketing Show 2011

June 29th and 30th, London, England

Chaired by the experts at New Media Age, the two-day conference explores the latest trends that are shaping the future of digital media and marketing. From mobile location based services to online video and social media, there are so many avenues to explore. This is the prefect opportunity to stay one step ahead of the game and make sense of this fast changing interactive world. Click here for the full programme details.

5 guidelines for successful Web analytics

Web analytics has increasingly become one of the most important resources for optimizing a marketer's online marketing strategy over the past few years. Here are a few simple rules to keep in mind when revamping the company website, creating a new campaign or engaging in social media.

1. Web analytics has to be comprehensive in the campaign planning and throughout the campaign's execution.

2. The Web analytics portion of the campaign is just as important as creating the messaging. You need to define the factors of the data you want to track during the campaign.

3. Because marketing messages live in multiple environments, we as marketers, need to take a holistic approach to tracking and measuring online campaigns.

4. Understand how your customers engage with your website through metrics other than simply tracking click-through rates.

5. The ability to leverage Web analytics doesn't require marketers to rely on the IT department; marketers also need to prepare to push back if IT says they can't correlate Web analytics to other types of customer data.

Web data is a means to an end, with that end being able to make an educated business decision on how to best reach out to your prospects and customers to meet your revenue goals.

Here are some Web Analytics tools for tracking your visitors...

-Google Analytics

-Reinvigorate

-Woopra

-Mochibot - can track flash campaigns

I have Facebook, so I can manage a CMS. Right?

It's no surprise that both small and large business are slowly switching to a CMS website. After all, most of us have a Facebook, so we're used to managing content... right? Before I start with my song and dance, let me begin by letting everyone know that the following information comes from my first hand experience in this topic. Well... most of it.

I know that both small and large businesses have dealt with their share or web designer nightmares. Whether it be lack of control, cost, or the shear fact that you once designed a project in Microsoft Front Page for a group project in the second semester of your junior year of college. And, you got a B+, so you're clearly ready to tackle something as simple as a Content Management System! My advice is to leave it to the designers and coders. There is a reason you're doing what you do and they are doing what they do.

Suppose your approach to a CMS is that you want to be able to manage your own content, thus keeping costs of updating your site down because you're doing it yourself. Well, that sounds like a great idea on paper, but what happens when you break something and have to go back to that designer to have them fix it? You're right back where you started right? I'm not saying that you can't learn the software, but you're putting yourself in a situation with a high possibility of future frustration.

Managing a CMS, such as Wordpress or Joomla, is not as simple as managing the content that's on your Facebook. It's one thing to learn how to setup a CMS by yourself, so that you learn the ins and outs before it's even complete. It is however another have a professional designer or firm build you a complete site so that you can take it over with little or no knowledge of how it works.

So, when you decide that you need a new website, or that your current one needs a re-vamp... leave it to the professionals and save yourself money in the long run.