Here are just a few Marketing and Tech related events happening throughout September 2011.
US Events
Cloud Computing & VirtualizationSeptember 7th -9th, Washington, D.C.
Cloud Computing & Virtualization provides a national forum showcasing how government agencies use case studies in developing cloud infrastructure and software services; and emerging strategies and best practices to help government agencies securely migrate to next generation computing platforms and use virtualization more effectively.
For more info on this event visit: http://govcloudconference.com/Events/2011/Home.aspx
TechCrunch DISRUPT 2011September 12th-14th, San Francisco, CA.
At this conference you can see more than 100 startups strut their products, with 30 of them battling to be the best of the lot. Also presenting will be a number of high-profile entrepreneurs, venture capitalists and media figures.
To register and find out more about this exciting and unique conference go to: http://disrupt.techcrunch.com/SF2011/
The Social Media Strategies SummitSeptember 30th-22nd, Boston, MA.
If you want to learn from the best and harness the power of social media to further your brand’s reach and impact than this is the summit for you.
During this 3 day summit attendee’s will learn how to best utilize and integrate the myriad social media platforms to engage customers directly at a fraction of the cost of traditional marketing. Through the intelligent use of social media marketing you can, in house, have continuous direct contact with your customers.
The agenda for this event offers informative descriptions about what topics will be discussed for the 3 day event.
EMEA Events
IMC Stockholm September 19th-20th, Stockholm, Sweden
The digital eco-system has expanded across multiple platforms through multiple devices putting pressure on marketers to manage multiple touch points and make sense of behaviour, sentiment and intent. IMC Stockholm provides an environment to explore and debate today’s challenges, opportunities and solutions.The agenda for this 2 day event features topics on Online Marketing, Mobile Marketing, Advertising, Social Tools, Email Marketing and Analysis.
See who will be speaking at IMC this year.
eMetrics Marketing Optimization Summit September 19th-20th, Stockholm, Sweden
This 2 day event is co-located and running parallel to both SMX and IMC (combo passes available). During this event attendees will have the opportunity to hear from the leaders and experts in their field and share best practices and real-world solutions in online marketing. The agenda features discussions on conversions, traffic, measuring SEO, design, analytics and customer experience.
For this year’s summit agenda visit: http://www.emetrics.org/stockholm/2011/agenda_overview.php
Ad Tech LondonSeptember 21st-22nd, National Hall, Olympia
For the seventh year in the UK, the online marketing and advertising community will come together for ad:tech London 2011 to reveal the latest trends and market figures, share best practice and address industry challenges.
Here are this year’s Ad Tech featured speakers.
Monday, August 29, 2011
Better Your Business - Personal Branding and CRM
I recently noticed a great article posted on Maximizer CRM Central discussing the importance of having a strong personal brand and how that can be extended using your CRM to deliver a customized and consistent experience to each client or prospect you have.
Personal Branding and CRM
Whether you are a lawyer, accountant, financial services professional, realtor, or health and wellness professional you know how important developing a positive personal brand can be for your business. In an environment where services appear similar this is what makes you stand out from the crowd. It is a way to reflect your values, personality and expertise, and increase your credibility by providing exceptional client experience.
When building a personal brand Robin Fisher Roffer; author, speaker, personal branding expert and strategist, and CEO of Big Fish Marketing, starts with what she calls "the Holy Trinity of Branding: consistency, clarity and authenticity".
Consistency makes you look like a brand leader. This is about staying on message - synchronizing agreement and action -- walking the walk and talking the talk. Think about Verizon's "Can You Hear Me Now?" campaign. Is there anyone in American that doesn't know that Verizon delivers the most consistent and dependable cell phone service?
Clarity tells the world why your brand matters. The best brands edit their communication down to its essence and speak to their audience in a language they can understand and emotionally connect with. Think about how much Nike communicates with the simple tagline, "Just Do It."
Authenticity gives your brand staying power. Great brands come across as real. They don't manipulate the truth to get what they want. What they say about themselves comes directly from their true essence. Think of fast-growing brands like Zappos, Google and Apple. Not only do they have authenticity at their core, their visual image syncs up with what they say they can do.
So what does this have to do with Customer Relationship Management (CRM) software?
As your business evolves and your client and prospect database grows it becomes more and more difficult to deliver a consistent message, maintain a high standard of service and stay on top of your sales and marketing activities. With CRM you can deliver a customized, high-value and consistent experience to each client or prospect every time to build and maintain your positive personal brand.
For example, Maximizer CRM not only stores client contact information but also their complete history with you, account history, product and service profiles and even their favorite sports teams and life events like birthdays and anniversaries, to build a 360-degree view of your client.
Organize resources and coordinate a series of activities (such as emails, calls, meeting preparation and appointments) around a client or prospect with an action plan. Maximizer CRM allows these plans to be reused so you can stay on track no matter who you are engaging. Clients will notice your attention to detail and the consistent, dedicated experience that you deliver.
Thursday, August 11, 2011
Is Social Networking Ruining the Development of Social Skills?
It seems like everybody is a part of a social media site nowadays—you, your parents, your grandparents and your pet may even have a Twitter or Facebook account. The trouble that I’ve witnessed firsthand is how it seems to be affecting legitimate social skills, particularly in younger users. I can’t believe I’m saying this, but the whole aspect of communication amongst friends via posts and messaging seems to put a halt to the growth of social capabilities.
Taking into consideration the fact that you’re reading this blog, which by my interpretation makes you somewhat web savvy, ponder the following. How often did you call your friends and family to catch up and see what was new with them? Now compare that to how often you called your friends or family 5 – 10 years ago, which if this is the case, you may want to re-visit your cell phone plan to see if you’re actually using the 2,000 anytime minutes a month that you use to. It’s not necessary to call like we use to now that we know just about everything that’s going on in the lives of our friends and family by simply reading their posts and looking at their pictures. That’s just the tip of the iceberg though. It’s impossible to go just about anywhere nowadays and not see people consumed by texting, facebooking or tweeting. I know I’m not the only one who has seen people do it at their place of work, even if their place of work is in the service industry where customers require the attention of the staff. Texting has seem to take over. Do u no wat I mean?
My real concern is about the progression of communication and how it’s going to eventually affect the workplace—particularly in the customer service industry. I realize that some things in life just some with experience, but being able to communicate and interact shouldn’t. Like I said… I see kids on their phones texting away all the time, but they’re like a deer in headlights when it comes to answering a question in person. What are your thoughts on this?
Taking into consideration the fact that you’re reading this blog, which by my interpretation makes you somewhat web savvy, ponder the following. How often did you call your friends and family to catch up and see what was new with them? Now compare that to how often you called your friends or family 5 – 10 years ago, which if this is the case, you may want to re-visit your cell phone plan to see if you’re actually using the 2,000 anytime minutes a month that you use to. It’s not necessary to call like we use to now that we know just about everything that’s going on in the lives of our friends and family by simply reading their posts and looking at their pictures. That’s just the tip of the iceberg though. It’s impossible to go just about anywhere nowadays and not see people consumed by texting, facebooking or tweeting. I know I’m not the only one who has seen people do it at their place of work, even if their place of work is in the service industry where customers require the attention of the staff. Texting has seem to take over. Do u no wat I mean?
My real concern is about the progression of communication and how it’s going to eventually affect the workplace—particularly in the customer service industry. I realize that some things in life just some with experience, but being able to communicate and interact shouldn’t. Like I said… I see kids on their phones texting away all the time, but they’re like a deer in headlights when it comes to answering a question in person. What are your thoughts on this?
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