Get more subscribers to take action when receiving email via mobile device

Here are some best practices that help ensure your content is received in the best possible light when on a mobile device. If you want subscribers to take action on the emails they open via mobile devices consider using the following...

Keep the subject short and sweet.
Mobile devices display a limited number of characters in the subject line, so title the email in as few words as possible. Your recipients can't take action on your emails if they don't open them first.

Trim the fat.
Mobile Internet connections run slower than desktop connections, so avoid extremely data-heavy content. You don't want your recipients abandoning the email before the content loads so take down that file size.

Get to the point quickly.
If content via mobile is not easy to read and respond to, your customers will most likely delete or ignore the email. Get to the point quickly; your recipients are probably on the move and exposed to all sorts of distractions throughout their day.

Optimize landing pages for mobile devices.
Mobile landing pages should have brief, direct copy that gets the point across. Those who want more information can return to your site later from a desktop and explore deeper links for more detailed content.

Encourage sharing.
Social media sharing buttons should be available and easy for your mobile audience to use. Instead of placing these buttons all the way at the bottom or top of the email, insert them near the middle, next to content that recipients most likely will want to share.

Create a sense of urgency.
Hinting, not screaming, a sense of urgency is a good idea. Make it clear when your sale or special offer expires, so that recipients have more incentive to take action immediately on their mobile devices rather than waiting to view the content on a computer.

Make sure to test and review results to determine what percentage of your subscribers are opening messages on mobile devices and use the results to adjust your message and layout to cater to your mobile users.