Web analytics has increasingly become one of the most important resources for optimizing a marketer's online marketing strategy over the past few years. Here are a few simple rules to keep in mind when revamping the company website, creating a new campaign or engaging in social media.
1. Web analytics has to be comprehensive in the campaign planning and throughout the campaign's execution.
2. The Web analytics portion of the campaign is just as important as creating the messaging. You need to define the factors of the data you want to track during the campaign.
3. Because marketing messages live in multiple environments, we as marketers, need to take a holistic approach to tracking and measuring online campaigns.
4. Understand how your customers engage with your website through metrics other than simply tracking click-through rates.
5. The ability to leverage Web analytics doesn't require marketers to rely on the IT department; marketers also need to prepare to push back if IT says they can't correlate Web analytics to other types of customer data.
Web data is a means to an end, with that end being able to make an educated business decision on how to best reach out to your prospects and customers to meet your revenue goals.
Here are some Web Analytics tools for tracking your visitors...
-Mochibot - can track flash campaigns
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