Holiday Online Marketing Tips

As online marketers, we know that ecommerce will be extremely active as we close out 2010. Keeping the following online marketing tips in mind will help you to quickly catch buyers attention and lead them to your products over the competition's.

Holiday Promo Emails-
Make an effort when it comes to the subject line to draw attention from the hundreds of other emails being received during the holidays.

Start sending now and gradually increase frequency to get your brand in front of your audience, you don't want your email to get lost in the sea of promotions that are soon to follow.



Search Engine Optimization (SEO)-
Design Holiday themed pages targeted on specific Holiday keywords, this will not only pull new visitors but keep them engaged. Use Holiday keywords in the meta title, meta description, and meta keyword tags. For meta descriptions, try to incorporate a call to action or a value proposition that is specific to the holiday shopper.

Incorporate content that reflects holiday shopper needs to make their lives easier. Holiday shoppers tend to search for gift ideas, gift wrapping, and gift certificates; they are also concerned with return policies on gifts purchased, shipping changes, and delivery dates. Creating content around those topics can help pull visitors in while providing targeted content up front.

Pay Per Click Advertising (PPC)-
Create new ads with Holiday keywords for meaningful differentiation, to appeal to your customer’s emotional state, and to improve Quality Score.

Remember don't promote discounted pricing if you can’t compete. Its a good idea to scan the search engine results page of your keywords for any mention of pricing from your competitors. Pricing obviously is not the only factor buyers take into consideration when shopping new products and services but now more than ever it is a sensitive factor.