As an Online Marketer if Mobile Marketing was an activity you were putting on the back burner you can't afford to do so for much longer. It's been stated that over 80 percent of Americans own mobile phones now and over 50 percent of those phones will be connected to the Internet by the end of 2011. More people are making Smartphones their mobile device of choice which means they are doing more online and accessing more rich media without their PC. This also means that creating a mobile marketing strategy needs to be part of your marketing mix in 2011.
Based on research and findings from Limelight Networks they were able to asses five recommendations for driving the highest results from a mobile outreach strategy.The recommendations are based on real-world findings. Limelight Networks does mention they are not applicable to every campaign, however they still provide insight into mobile marketing techniques that have had success.
1. Timing is Everything - Market During a Live Event
Smartphones are great for marketing at live events because they allow for user participation as they happen. Smartphones allow users who don't normally go online get drawn in to the action taking place.
2. Take Advantage of the Latest and Greatest
Even though the goal of advertising is to reach the masses, its advised that you don't want to sink to the lowest common denominator in a mobile campaign.
The iPad is an example of latest and greatest mobile technology that offers a huge opportunity to offer visually stunning and engaging ads filled with multimedia content.
The iPad is an example of latest and greatest mobile technology that offers a huge opportunity to offer visually stunning and engaging ads filled with multimedia content.
3. Ads and Apps will Multiply Your Impact
Multiple brand impressions are important in any advertising/media plan and mobile marketing is no different. Engaging the customer at each point in their buying process dramatically improves your chances of a click to start a conversation. To do this in mobile marketing you can create a branded mobile app to relate back to your online site messaging. You can also purchase multiply display ads that would show over video as well as in-video advertisement and companion banner ads all designed to enforce your main marketing message.
Multiple brand impressions are important in any advertising/media plan and mobile marketing is no different. Engaging the customer at each point in their buying process dramatically improves your chances of a click to start a conversation. To do this in mobile marketing you can create a branded mobile app to relate back to your online site messaging. You can also purchase multiply display ads that would show over video as well as in-video advertisement and companion banner ads all designed to enforce your main marketing message.
4. Mobilize Your Site with a Universal URL
With so many people accessing the web from a number of different mobile devices its becoming increasingly important to establish a Universal URL. A Universal URL provides a singe site address that displays the right content and can automatically format for whatever device a user logs on with.
With so many people accessing the web from a number of different mobile devices its becoming increasingly important to establish a Universal URL. A Universal URL provides a singe site address that displays the right content and can automatically format for whatever device a user logs on with.
5. Use Rich Media Across Every Distribution Channel
There are many reasons to support the use of rich media across all channels. For one its been studied and stated that people retain 50% of the information they see and hear. Also in today's world there are now three generations of business users that have been raised watching television, so intuitively they understand the way stories are presented in a visual medium. So as you can gather offering rich media can greatly increase the strength of your digital marketing message efforts. This is not just so for online advertising but it's also the case for social sites and email as well.
There are many reasons to support the use of rich media across all channels. For one its been studied and stated that people retain 50% of the information they see and hear. Also in today's world there are now three generations of business users that have been raised watching television, so intuitively they understand the way stories are presented in a visual medium. So as you can gather offering rich media can greatly increase the strength of your digital marketing message efforts. This is not just so for online advertising but it's also the case for social sites and email as well.
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